-: You are creating presentations
and you are trying to make the best titles possible
that make up a storyline.
You are trying to organize contact with respect
to the pyramid principle where you give the key takeaways
at first, and then you trickle down into other topics
and you also hear about something like situation,
complication, resolution.
Now how to fit everything on a slide.
These frameworks are not to make your life more difficult.
They are to help you to organize content
and to exactly see how you build your presentation.
We have example action titles here.
We could confirm those action titles with supporting data
having content below them, content that gives context.
Now, if you would be to organize everything you see here
the first would be the situation
where you explain everything.
Then there would probably some kind of complication
to the situation you address in the presentation
and you would end up with a resolution
or next steps or recommendations.
Let us put it on an example.
I've animated this framework
for a cosmetics company with face, skin, and head product.
That company has problems,
it has insufficient products and therefore of course sales.
I'd start with we, have incomplete product lineup
and mind the wording here.
You need to know your audience
and you need to know if this is an internal presentation,
so I am able to say, we, because maybe I'm from the company
and I'm consulting it.
If I would be an outside party,
I definitely wouldn't use wording like we.
Then I'm supporting that with our last product
launched a couple of years ago.
We have no shampoo in our headline up and so on.
This would be the situation we are dealing with.
Later on I would state some facts.
Last year we have 5% less sales,
then some information about that.
No new competitors in our respective niche.
Some informations about that,
and oldest product still provides value and sells well.
You can notice, even though this entire thing
makes up the complication,
I've also organized my content to go from the
like most negative thing towards some positive things
like the most negative will be last year, 5% less in sales,
then no new competitors,
which is a slightly more positive information
and all this product still sells.
That would be a positive, so you can notice
that I've organized the content from most negative
to most positive.
This could create urgency,
and maybe not scarcity,
but depending on how you wanna build your story,
that way you will organize your content.
It isn't set in stone what comes where.
At the end of course, some kind of resolution like,
lineup completeness with a new launch.
We need new launches, new product launches,
and the product needs to complement other products.
There are some information
and obviously this is the resolution.
This entire presentation should also work
if I scratch the content entirely.
This presentation should work with just the titles
if someone just want to get a grasp about it.
If you just quickly skim through the titles,
incomplete product, information, information, information,
let's launch new product.
It makes up a story consistently.
You can compare this of course
to an introduction, the main content,
and some kind of conclusion, some kind of next steps.
I'm not forcing myself into any framework,
I'm just organizing content
based on some things I know about presentations.